Parenting support, right where you need it—on WhatsApp

About Us

Our Mission

At MumCircle, we believe every mum deserves support that’s practical, personal, and emotionally validating—without needing to download another app or scroll endlessly for answers. We deliver milestone-based parenting tips, emotional support, and exclusive discounts directly through WhatsApp, helping mums feel seen, supported, and empowered—every single week.

Who We Are

MumCircle is built by SocialAssistant Limited, a UK-based company on a mission to democratize care through AI-powered, emotionally intelligent platforms. We blend technology, compassion, and community to create frictionless support systems for mums.

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What Makes Us Different

Join on WhatsApp

Scan OR code or

Opt in via WhatsApp link- no download is needed, just your usual WhatsApp.

Add baby's basic profile

Like age/sex - to help us tailor support. Your location, to match with services and resources close to you.

Pick your priorities

Feeding, emotional support, routine building - your choice, to streamline support needed.

Get weekly tips and deals

Discount of various products delivered to your phone and streamlined tips every week tailored to your journey

Join your Local Mum's Group

Connect with Mums nearly- share wins, worries and tips.

Our Team

MumCircle Terms and Conditions

Effective Date: 30 October 2025

Last Updated: 30 October 2025

Welcome to MumCircle.

By accessing or using our services—including WhatsApp-based tips, group invitations, promotional content, and affiliate offers—you agree to the following Terms and Conditions. Please read them carefully.

1. Eligibility & Access

You must be 18 years or older and a UK resident to use MumCircle.
MumCircle is a support platform, not a substitute for medical, legal, or professional advice.
Access is provided via WhatsApp and other digital channels. We do not guarantee uninterrupted service.
MumCircle is a premium service, with a monthly subscription.

2. Service Description

MumCircle delivers milestone-based parenting tips, emotional affirmations, local group invites, and promotional offers via WhatsApp.
Content is curated but not personalized medical advice. Always consult a qualified professional for health, legal, or safeguarding concerns.

3. User Conduct

You agree not to:

Share harmful, abusive, or misleading content in MumCircle groups
Impersonate others or misrepresent your identity
Use MumCircle for commercial solicitation unless authorized

We reserve the right to remove users or restrict access for violations without notice.

4. Affiliate Promotions & Offers

MumCircle may share affiliate links and discount codes. We earn commission when you purchase through these links.
We do not guarantee product availability, pricing accuracy, or delivery timelines.
All purchases are subject to the partner brand’s terms and conditions.

5. Disclaimer of Liability

To the fullest extent permitted by law:

MumCircle is not liable for any direct, indirect, incidental, or consequential damages arising from use of our services.
We do not guarantee outcomes from parenting tips, group interactions, or product purchases.
You use MumCircle at your own risk.

6. Privacy & Data

We do not collect sensitive personal data via WhatsApp.
Any data shared (e.g. name, city, baby age) is used solely to improve content relevance.
For full privacy details, refer to Microsoft's Privacy statement.

7. Intellectual Property

All MumCircle content—including tips, affirmations, visuals, and branding—is protected by copyright.
You may not reproduce, distribute, or modify content without written permission.

8. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be resolved exclusively in the courts of England.

9. Changes to Terms

We may update these Terms periodically. Continued use of MumCircle after changes constitutes acceptance.

10. Contact

For questions or concerns, contact:

Email: info@socialassistant.co.uk

MumCircle Privacy Policy

Effective Date: 30 October 2025

Last Updated: 30 October 2025

MumCircle is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our services, including WhatsApp-based parenting tips, group invitations, and promotional content.

1. Information We Collect

We may collect the following types of information:

Basic identifiers: Name, city, baby’s age (if voluntarily provided)
Communication data: WhatsApp messages, replies, and engagement metrics
Device data: IP address, browser type, operating system (via website interactions)
Affiliate activity: Clicks and purchases made through MumCircle promo links

We do not collect sensitive personal data such as health records, financial details, or biometric identifiers.

2. How We Use Your Information

We use your data to:

Deliver milestone-based parenting tips and emotional affirmations
Invite you to relevant local mum groups
Share affiliate promotions and discount codes
Improve content relevance and engagement
Monitor usage patterns and optimize service delivery

We do not use your data for profiling, automated decision-making, or resale to third parties.

3. Affiliate Promotions

When you click on affiliate links or use discount codes:

We may earn a commission from partner brands
Your purchase data is processed by the brand, not MumCircle
We do not access your payment details or order history

All purchases are subject to the partner brand’s privacy policy and terms.

4. Legal Basis for Processing

We process your data under the following lawful bases:

Consent: When you opt-in via WhatsApp or other channels
Contractual necessity: To deliver the services you’ve requested
Legitimate interest: To improve user experience and promote relevant offers

You may withdraw consent at any time by messaging “STOP” or contacting support.

5. Data Sharing & Disclosure

We do not sell or rent your data. We may share limited data with:

Service providers: For WhatsApp automation, analytics, and affiliate tracking
Legal authorities: If required by law or to protect MumCircle’s rights

All third-party providers are contractually bound to comply with data protection standards.

6. International Transfers

MumCircle operates primarily in the UK. If data is transferred outside the UK or EU, we ensure adequate safeguards such as:

Standard Contractual Clauses (SCCs)
Data Processing Agreements (DPAs)

7. Data Retention

We retain your data only as long as necessary:

WhatsApp engagement data: up to 12 months
Affiliate tracking data: up to 24 months
Opt-out requests: retained indefinitely for compliance

You may request deletion at any time.

8. Security Measures

We implement appropriate technical and organizational safeguards, including:

End-to-end encryption for WhatsApp messages
Role-based access controls
Regular security audits and vulnerability scans

However, no system is 100% secure. You use MumCircle at your own risk.

9. Your Rights

Under UK GDPR, you have the right to:

Access your data
Rectify inaccurate data
Request deletion (“right to be forgotten”)
Object to processing
Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at [Insert support email].

10. Contact Us

For privacy-related questions or requests: